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Frog are a small British company dedicated to making cycling fun for children. They believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many kids’ bikes on the market weigh nearly as much as the child!
So they set about re-designing kids’ bikes, creating a light but strong aluminum frame, and hand-picking components that offer a high performance without compromising the weight. Their bikes are now also much easier to pedal due to a unique crank design from the renowned bicycle engineer Dimitris Katsanis (of Team GB Olympic fame). The new design reduces the Q-factor (the space between the pedals), allowing children to push more directly down when cycling, so converting more of their energy into motion. Only Frog applies this level of rigor to the design of kids’ bikes. They only sell bikes through independent bike stores.
The founders, Jerry and Shelley, are a couple who have 2 small children of their own – both keen cyclists. So they know something about what motivates children to get on their bikes! Since the first prototype arrived, the bikes have always been robustly tested by the children and all their friends.
The environment is an important factor in all the decisions they make as a business, from recycled packaging to generating their own electricity in the office. They have also developed the Pre-loved Frogs programme for second hand Frogs as the bikes hold their value really well. We want customers to be able to trade up easily and of course we want to keep bikes out of land-fill.
They are constantly working on developments and improvements to their bikes, in line with ongoing scientific research at Brunel University, so that Frog bikes continue to lead the market in innovation and comfort for children.
Since the summer of 2016, Frog have been assembling bikes in the UK, in their own factory in south Wales. This is a really exciting development for Frog, and one which will help them be more responsive to the market, reduce their environmental footprint, and create jobs in the local economy.